This project aimed to develop a comprehensive analytics dashboard for a social media management company to track and analyze key metrics across multiple social media platforms. Leveraging React.js for the frontend and Node.js with Express.js for the backend, we implemented features for data visualization, user authentication, and real-time data synchronization. Integrating with APIs provided by popular social media platforms, such as Facebook, Twitter, and Instagram, the dashboard allowed users to monitor engagement metrics, audience demographics, and campaign performance. The project delivered a powerful analytics tool that empowered businesses to make data-driven decisions and optimize their social media strategies.